Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. vii
... sector organisations, working in sectors ranging from health services to arts video distribution. His PhD thesis, adopting a complexity perspective, highlighted some ways in which business schools currently fail to Biographical notes.
... sector organisations, working in sectors ranging from health services to arts video distribution. His PhD thesis, adopting a complexity perspective, highlighted some ways in which business schools currently fail to Biographical notes.
Стр. viii
... sector (Ogilvy and Mather) and led projects in management consult- ing and telecommunications fields for fortune 500 companies. After attending Mimar Sinan Fine Arts Academy in Turkey Nil S. Navaie con- tinued her studies in ...
... sector (Ogilvy and Mather) and led projects in management consult- ing and telecommunications fields for fortune 500 companies. After attending Mimar Sinan Fine Arts Academy in Turkey Nil S. Navaie con- tinued her studies in ...
Стр. ix
... sectors in the UK. He is the co-author of a monograph titled, Banking and Gender: Sex Equality in the Financial Services Sector in Britain and Turkey (published by IB Tauris, Palgrave). Dr Ruth Rentschler (BA Hons Fine Arts and Germanic ...
... sectors in the UK. He is the co-author of a monograph titled, Banking and Gender: Sex Equality in the Financial Services Sector in Britain and Turkey (published by IB Tauris, Palgrave). Dr Ruth Rentschler (BA Hons Fine Arts and Germanic ...
Стр. 2
... sector counter- parts. Despite this, the best practitioners have developed intuitive skills of a high order. Marketing is now a discipline requiring the sound operation of certain mechanical functions yet little has been written about ...
... sector counter- parts. Despite this, the best practitioners have developed intuitive skills of a high order. Marketing is now a discipline requiring the sound operation of certain mechanical functions yet little has been written about ...
Стр. 3
... sectors, non-pecuniary factors often outweigh any financial benefits as the artist seeks to develop the artwork. By understanding how visual arts practi- tioners creatively combine artistic and business expertise, the marketing ...
... sectors, non-pecuniary factors often outweigh any financial benefits as the artist seeks to develop the artwork. By understanding how visual arts practi- tioners creatively combine artistic and business expertise, the marketing ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour box office brand identity chapter commercial consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global groups hedonic Iain Fraser identify impact important increasing individual involved issues jazz JazzAce Joan Littlewood Journal London market research marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship Rentschler role Royal Opera House schools Scottish Opera sector social society stakeholders strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women