Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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becoming an academic, Dorothea held a range of international marketing roles in two small international companies, finally as Marketing Director and board member. Her research activity has focused on the exploration of complexity theory ...
becoming an academic, Dorothea held a range of international marketing roles in two small international companies, finally as Marketing Director and board member. Her research activity has focused on the exploration of complexity theory ...
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... Studies from the Middle Eastern Technical University, and continuing her PhD in The Department of Political Science working on State, Secularism and Masculinities in Turkey: Male Gender Roles in the Secularist–Islamist Power Frame.
... Studies from the Middle Eastern Technical University, and continuing her PhD in The Department of Political Science working on State, Secularism and Masculinities in Turkey: Male Gender Roles in the Secularist–Islamist Power Frame.
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The chapter also examines the roles of policy in the film industry and identifies the marketing tools used in today's ... In this chapter, attention has been paid to some key themes such as the role of amateur theatre and distinctions ...
The chapter also examines the roles of policy in the film industry and identifies the marketing tools used in today's ... In this chapter, attention has been paid to some key themes such as the role of amateur theatre and distinctions ...
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itself and its evolution; barriers to consumption and appreciation; audience development; education and outreach; location and accessibility; government subsidy and political processes; the role of the marketing department, ...
itself and its evolution; barriers to consumption and appreciation; audience development; education and outreach; location and accessibility; government subsidy and political processes; the role of the marketing department, ...
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And the final approach, the political-economic one, engages with issues such as the corporate power of the capitalistic music industry and its role in determining the tastes of a passive audience. On the business side of popular music ...
And the final approach, the political-economic one, engages with issues such as the corporate power of the capitalistic music industry and its role in determining the tastes of a passive audience. On the business side of popular music ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |