Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. ix
... roles in two small international companies, finally as Marketing Director and board member. Her research activity has focused on the exploration of complexity theory through her professional experiences and roles. Daragh O'Reilly is a ...
... roles in two small international companies, finally as Marketing Director and board member. Her research activity has focused on the exploration of complexity theory through her professional experiences and roles. Daragh O'Reilly is a ...
Стр. x
... Roles in the Secularist–Islamist Power Frame. Shafak has taught Ottoman History From the Margins', 'Turkey & Cultural Identities' and 'Women and Writing' in Istanbul Bilgi University and is currently teaching at Ann Arbor, University of ...
... Roles in the Secularist–Islamist Power Frame. Shafak has taught Ottoman History From the Margins', 'Turkey & Cultural Identities' and 'Women and Writing' in Istanbul Bilgi University and is currently teaching at Ann Arbor, University of ...
Стр. 2
... roles of policy in the film industry and identifies the marketing tools used in today's film industry by proposing a ... role of the impresario. Government policy is critical here in forming not so much the agenda as the constraints ...
... roles of policy in the film industry and identifies the marketing tools used in today's film industry by proposing a ... role of the impresario. Government policy is critical here in forming not so much the agenda as the constraints ...
Стр. 3
... role of the marketing department, and word of mouth. The centrality of social or group processes, so critical to experience goods, is highlighted. Chapter 6 offers a narrative account of the experience of being involved in the setting ...
... role of the marketing department, and word of mouth. The centrality of social or group processes, so critical to experience goods, is highlighted. Chapter 6 offers a narrative account of the experience of being involved in the setting ...
Стр. 9
... role in determining the tastes of a passive audience. On the business side of popular music studies, Negus has said (1999) that corporate strategy is central to any consideration of musical mediation as it entails an explicit attempt to ...
... role in determining the tastes of a passive audience. On the business side of popular music studies, Negus has said (1999) that corporate strategy is central to any consideration of musical mediation as it entails an explicit attempt to ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women