Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. ix
His research interest lies in the relationship between business and culture, including issues such as the marketing and consumption of cultural offerings, cultural brand identity, product placement, and advertising.
His research interest lies in the relationship between business and culture, including issues such as the marketing and consumption of cultural offerings, cultural brand identity, product placement, and advertising.
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Then the structure and environment of the popular music industry is dealt with, mapping out the popular music business domain, identifying the key categories of 'player', their inter-relationships and business-environmental issues.
Then the structure and environment of the popular music industry is dealt with, mapping out the popular music business domain, identifying the key categories of 'player', their inter-relationships and business-environmental issues.
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The author of this section, Dorothea Noble, was Chairman of the Board of Trustees for most of the life of the organisation, a role that drew her into the management of the agency itself, and the management of the relationships with the ...
The author of this section, Dorothea Noble, was Chairman of the Board of Trustees for most of the life of the organisation, a role that drew her into the management of the agency itself, and the management of the relationships with the ...
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Traditionally, museums have operated with an emphasis on the object, with little prominence given to the needs of audiences. This chapter examines the origins of museum marketing, its current status in museums and its relationship to ...
Traditionally, museums have operated with an emphasis on the object, with little prominence given to the needs of audiences. This chapter examines the origins of museum marketing, its current status in museums and its relationship to ...
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argue that for the individual consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as ...
argue that for the individual consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |