Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Originally a modern languages graduate of Trinity College, Dublin, he spent much of his early career in inward investment promotion in Ireland, followed by a number of years working in West Africa on handcraft development and marketing.
Originally a modern languages graduate of Trinity College, Dublin, he spent much of his early career in inward investment promotion in Ireland, followed by a number of years working in West Africa on handcraft development and marketing.
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Theatre is about excitement, and requires hullabaloo or razzmatazz in its promotion. In this chapter, attention has been paid to some key themes such as the role of amateur theatre and distinctions between amateur and professional, ...
Theatre is about excitement, and requires hullabaloo or razzmatazz in its promotion. In this chapter, attention has been paid to some key themes such as the role of amateur theatre and distinctions between amateur and professional, ...
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The theme of marketing runs through the account in this chapter, not only as a relevant activity for the promotion of their activities – gigs, workshops, master classes and the like – but also in its representation of what could not be ...
The theme of marketing runs through the account in this chapter, not only as a relevant activity for the promotion of their activities – gigs, workshops, master classes and the like – but also in its representation of what could not be ...
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The record labels recruit artists, arrange and fund production, distribution, market research and promotional activity. ... The act's material is recorded onto the appropriate audio and/or video formats, promoted to and through radio, ...
The record labels recruit artists, arrange and fund production, distribution, market research and promotional activity. ... The act's material is recorded onto the appropriate audio and/or video formats, promoted to and through radio, ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |