Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. v
... : a multi-sectoral, inter-disciplinary and international perspective Nil S ̧ismanyazıcı Navaie (Including a discussion piece contributed by Elif Shafak) 159 10 Key issues in arts marketing Peter Fraser, Finola Kerrigan Contents.
... : a multi-sectoral, inter-disciplinary and international perspective Nil S ̧ismanyazıcı Navaie (Including a discussion piece contributed by Elif Shafak) 159 10 Key issues in arts marketing Peter Fraser, Finola Kerrigan Contents.
Стр. vi
Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin. 10 Key issues in arts marketing Peter Fraser, Finola Kerrigan and Mustafa Özbilgin References Index 187 198 219 Biographical notes Dr Ian Fillis is a Lecturer in Marketing vi Contents.
Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin. 10 Key issues in arts marketing Peter Fraser, Finola Kerrigan and Mustafa Özbilgin References Index 187 198 219 Biographical notes Dr Ian Fillis is a Lecturer in Marketing vi Contents.
Стр. vii
... issues at the Marketing, Entrepreneurship and Art interfaces such as creativity and innovation, in addition to exploring international marketing and export related phenomena. He is an active member of the Academy of Marketing ...
... issues at the Marketing, Entrepreneurship and Art interfaces such as creativity and innovation, in addition to exploring international marketing and export related phenomena. He is an active member of the Academy of Marketing ...
Стр. viii
... issues. Prior to becoming an independent consultant, she worked in the marketing/adver- tising sector (Ogilvy and Mather) and led projects in management consult- ing and telecommunications fields for fortune 500 companies. After ...
... issues. Prior to becoming an independent consultant, she worked in the marketing/adver- tising sector (Ogilvy and Mather) and led projects in management consult- ing and telecommunications fields for fortune 500 companies. After ...
Стр. ix
... issues such as the marketing and consumption of cultural offerings, cultural brand identity, product placement, and ... issue of Corporate Reputation Review (with Professor Roger Bennett in Britain) on nonprofit organisations ...
... issues such as the marketing and consumption of cultural offerings, cultural brand identity, product placement, and ... issue of Corporate Reputation Review (with Professor Roger Bennett in Britain) on nonprofit organisations ...
Содержание
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6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour box office brand identity chapter commercial consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global groups hedonic Iain Fraser identify impact important increasing individual involved issues jazz JazzAce Joan Littlewood Journal London market research marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship Rentschler role Royal Opera House schools Scottish Opera sector social society stakeholders strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women