Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 3
Chapter 6 offers a narrative account of the experience of being involved in the setting up, and running, of a jazz development agency funded by the Lottery and various local public bodies. The author of this section, Dorothea Noble, ...
Chapter 6 offers a narrative account of the experience of being involved in the setting up, and running, of a jazz development agency funded by the Lottery and various local public bodies. The author of this section, Dorothea Noble, ...
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There are hundreds of projects that prove the positive impact of arts' involvement in building capacities and fostering communities worldwide. In order to further develop this approach more research needs to be conducted and also ...
There are hundreds of projects that prove the positive impact of arts' involvement in building capacities and fostering communities worldwide. In order to further develop this approach more research needs to be conducted and also ...
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... just as a sales aid, Pucely and Mizerski (1988) showed that, for pre-recorded music, experientially-based measures were superior to more traditional gauges of consumer involvement, highlighting the importance of music as experience.
... just as a sales aid, Pucely and Mizerski (1988) showed that, for pre-recorded music, experientially-based measures were superior to more traditional gauges of consumer involvement, highlighting the importance of music as experience.
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Fan–brand relationships are potentially intense, high-involvement ones, offering the opportunity for meaningful, experiential and hedonic consumption. Material written from a fan perspective (Smith, 2000), fan ethnographies (e.g. ...
Fan–brand relationships are potentially intense, high-involvement ones, offering the opportunity for meaningful, experiential and hedonic consumption. Material written from a fan perspective (Smith, 2000), fan ethnographies (e.g. ...
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For example, The Pop Idol TV programme is an example of an attempt to create a pop act live on TV with audience involvement, in fact giving the audience a say in the creation of the idol, whether this be an individual or a group.
For example, The Pop Idol TV programme is an example of an attempt to create a pop act live on TV with audience involvement, in fact giving the audience a say in the creation of the idol, whether this be an individual or a group.
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |