Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 3
... involved in the setting up, and running, of a jazz development agency funded by the Lottery and various local public bodies. The author of this section, Dorothea Noble, was Chairman of the Board of Trustees for most of the life of the ...
... involved in the setting up, and running, of a jazz development agency funded by the Lottery and various local public bodies. The author of this section, Dorothea Noble, was Chairman of the Board of Trustees for most of the life of the ...
Стр. 8
... involvement, highlighting the importance of music as experience. According to Hirschman and Holbrook (op. cit.), hedonic consumption research should focus on performing arts, plastic arts, movies, rock concerts and fashion apparel ...
... involvement, highlighting the importance of music as experience. According to Hirschman and Holbrook (op. cit.), hedonic consumption research should focus on performing arts, plastic arts, movies, rock concerts and fashion apparel ...
Стр. 10
... involvement ones , offering the opportunity for meaningful , experiential and hedonic consump- tion . Material written from a fan perspective ( Smith , 2000 ) , fan ethnog- raphies ( e.g. Cavicchi , 1999 ) and books on fan culture ...
... involvement ones , offering the opportunity for meaningful , experiential and hedonic consump- tion . Material written from a fan perspective ( Smith , 2000 ) , fan ethnog- raphies ( e.g. Cavicchi , 1999 ) and books on fan culture ...
Стр. 14
... involvement, in fact giving the audience a say in the creation of the idol, whether this be an individual or a group. There have been some successes and some failures, but this programme has changed the way the industry and the media ...
... involvement, in fact giving the audience a say in the creation of the idol, whether this be an individual or a group. There have been some successes and some failures, but this programme has changed the way the industry and the media ...
Стр. 17
... involved with cause- related marketing (e.g. U2 and Amnesty). There is also the issue of the balance between an act's collective and indi- vidual identities. Take for example, Kiss, the seventies US rock band (Lendt, 1997), where each ...
... involved with cause- related marketing (e.g. U2 and Amnesty). There is also the issue of the balance between an act's collective and indi- vidual identities. Take for example, Kiss, the seventies US rock band (Lendt, 1997), where each ...
Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour box office brand identity chapter commercial consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global groups hedonic Iain Fraser identify impact important increasing individual involved issues jazz JazzAce Joan Littlewood Journal London market research marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship Rentschler role Royal Opera House schools Scottish Opera sector social society stakeholders strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women