Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
Результаты поиска по книге
Результаты 1 – 5 из 64
Стр. viii
highlighted some ways in which business schools currently fail to address many important aspects of how people survive financially and lead a life outside the organisation. Peter is a member of the Complexity and Management Centre at ...
highlighted some ways in which business schools currently fail to address many important aspects of how people survive financially and lead a life outside the organisation. Peter is a member of the Complexity and Management Centre at ...
Стр. 2
In saying this, the chapter acknowledges the importance of public funding in developing and sustaining the film industry. Drawing on historical, critical and practitioner insights, Chapter 4 examines theatre marketing.
In saying this, the chapter acknowledges the importance of public funding in developing and sustaining the film industry. Drawing on historical, critical and practitioner insights, Chapter 4 examines theatre marketing.
Стр. 3
This last interpretation mirrors the thinking of the author in terms of the importance of understanding how the artist uses sets of creative competencies to develop and market the artwork. The artist is essentially a risk taking ...
This last interpretation mirrors the thinking of the author in terms of the importance of understanding how the artist uses sets of creative competencies to develop and market the artwork. The artist is essentially a risk taking ...
Стр. 4
In this more competitive environment, it becomes important for museums to invest in the visitor experience, ... Hence, there is an opportunity to explore the importance of understanding the relative values of different types of ...
In this more competitive environment, it becomes important for museums to invest in the visitor experience, ... Hence, there is an opportunity to explore the importance of understanding the relative values of different types of ...
Стр. 5
... a novelist from Turkey, exploring the social position of the artist in the international context and the discussion questions seek to examine why the international context described in this piece is important for arts marketing.
... a novelist from Turkey, exploring the social position of the artist in the international context and the discussion questions seek to examine why the international context described in this piece is important for arts marketing.
Отзывы - Написать отзыв
Не удалось найти ни одного отзыва.
Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |