Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
Результаты поиска по книге
Результаты 1 – 5 из 44
Стр. iv
All rights reserved The rights of Finola Kerrigan, Peter Fraser and Mustafa Özbilgin to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this ...
All rights reserved The rights of Finola Kerrigan, Peter Fraser and Mustafa Özbilgin to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this ...
Стр. 1
A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with, mapping out the popular music business domain, identifying the key categories of 'player', ...
A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with, mapping out the popular music business domain, identifying the key categories of 'player', ...
Стр. 2
The chapter also examines the roles of policy in the film industry and identifies the marketing tools used in today's film industry by proposing a framework of analysis for the marketing of films. Examples will be derived mainly from ...
The chapter also examines the roles of policy in the film industry and identifies the marketing tools used in today's film industry by proposing a framework of analysis for the marketing of films. Examples will be derived mainly from ...
Стр. 4
The chapter identifies the value of museum marketing to customer retention and greater representation in a post-modern world, presenting a concept that service organisations can use to assess their response to changing demographic and ...
The chapter identifies the value of museum marketing to customer retention and greater representation in a post-modern world, presenting a concept that service organisations can use to assess their response to changing demographic and ...
Стр. 5
Finally, Chapter 10 summarises the key issues addressed in the text and identifies areas for future research. This chapter also highlights some of the key themes common or particular to marketing in all the art, which the book covers.
Finally, Chapter 10 summarises the key issues addressed in the text and identifies areas for future research. This chapter also highlights some of the key themes common or particular to marketing in all the art, which the book covers.
Отзывы - Написать отзыв
Не удалось найти ни одного отзыва.
Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |