Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 7
... hedonic consumption. Hedonic consumption, a term which makes it sound more like a pulmonary illness than having fun, focuses on the experiential and emotional aspects of consumer experiences. Popular music is very much part of the ...
... hedonic consumption. Hedonic consumption, a term which makes it sound more like a pulmonary illness than having fun, focuses on the experiential and emotional aspects of consumer experiences. Popular music is very much part of the ...
Стр. 8
... hedonic consumption research should focus on performing arts, plastic arts, movies, rock concerts and fashion apparel. There has been very little research within marketing and consumer behaviour into rock music consumption specifically ...
... hedonic consumption research should focus on performing arts, plastic arts, movies, rock concerts and fashion apparel. There has been very little research within marketing and consumer behaviour into rock music consumption specifically ...
Стр. 9
... hedonic and symbolic consumption aspects of popular music consumption, and very little indeed on the marketingmanagerial side. Popular. music. studies. Shuker (2001: 3) states that popular music studies as a discipline: Embraces the ...
... hedonic and symbolic consumption aspects of popular music consumption, and very little indeed on the marketingmanagerial side. Popular. music. studies. Shuker (2001: 3) states that popular music studies as a discipline: Embraces the ...
Стр. 10
... hedonic consumption. Material written from a fan perspective (Smith, 2000), fan ethnographies (e.g. Cavicchi, 1999) and books on fan culture (e.g. Lewis, 1992; Hills, 2002) offer further insight into fan thinking in relation to the ...
... hedonic consumption. Material written from a fan perspective (Smith, 2000), fan ethnographies (e.g. Cavicchi, 1999) and books on fan culture (e.g. Lewis, 1992; Hills, 2002) offer further insight into fan thinking in relation to the ...
Стр. 11
... hedonic consumption. Popular music scholars, too, know the meaning of pleasure. Here is Shuker (2001:15) on the pleasures of the text: include the sheer tactile pleasure of handling record albums, with the accompanying rituals of ...
... hedonic consumption. Popular music scholars, too, know the meaning of pleasure. Here is Shuker (2001:15) on the pleasures of the text: include the sheer tactile pleasure of handling record albums, with the accompanying rituals of ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women