Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Biographical notes vii 1 Introduction 1 Finola Kerrigan, Peter Fraser and Mustafa Özbilgin 2 The marketing of popular music 6 Daragh O'Reilly 3 Marketing in the film industry 26 Finola Kerrigan 4 The marketing of theatre 42 Iain Fraser ...
Biographical notes vii 1 Introduction 1 Finola Kerrigan, Peter Fraser and Mustafa Özbilgin 2 The marketing of popular music 6 Daragh O'Reilly 3 Marketing in the film industry 26 Finola Kerrigan 4 The marketing of theatre 42 Iain Fraser ...
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She is currently completing a PhD in marketing in the European film industry at the University of Hertfordshire Business School where she is a member of the Film Industry Research Group. She is also a visiting lecturer on the MA in Film ...
She is currently completing a PhD in marketing in the European film industry at the University of Hertfordshire Business School where she is a member of the Film Industry Research Group. She is also a visiting lecturer on the MA in Film ...
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Chapter 3 considers the development of marketing within the film industry by setting film marketing within the wider context of the film industry. It maps out the historical development of the industrial formations which exist in the ...
Chapter 3 considers the development of marketing within the film industry by setting film marketing within the wider context of the film industry. It maps out the historical development of the industrial formations which exist in the ...
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... RETAILERS TV RADIO PRESS FILM WEBSITE CREW arrangement is for the act to have a manager, or management operation, which takes care of the business side of things, ... Like any other industry, the popular music business is currently.
... RETAILERS TV RADIO PRESS FILM WEBSITE CREW arrangement is for the act to have a manager, or management operation, which takes care of the business side of things, ... Like any other industry, the popular music business is currently.
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |