Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. viii
She had been a fan of jazz since her teens, and was a member of a thriving jazz club for many years. Before becoming an academic, Dorothea held a range of international marketing viii Biographical notes.
She had been a fan of jazz since her teens, and was a member of a thriving jazz club for many years. Before becoming an academic, Dorothea held a range of international marketing viii Biographical notes.
Стр. 1
Finally, five directions for future interdisciplinary research are suggested: music brand identity, online music fan communities, major label marketing practices and live performance. A bibliography is provided which is intended to help ...
Finally, five directions for future interdisciplinary research are suggested: music brand identity, online music fan communities, major label marketing practices and live performance. A bibliography is provided which is intended to help ...
Стр. 7
... the intensity of the relationships which popular music fans (in particular adolescents) form with their favourite musical acts or b(r)ands (Zillmann and Gan, 1997) and the attractive prospect of long-term band–fan relationships to ...
... the intensity of the relationships which popular music fans (in particular adolescents) form with their favourite musical acts or b(r)ands (Zillmann and Gan, 1997) and the attractive prospect of long-term band–fan relationships to ...
Стр. 9
... contradictions in popular music, music and youth subcultures, the individual as determiner of cultural meaning, creative consumption and consumer autonomy; see http://www.marillion.com/ or Collins (2002) for examples of fan power.
... contradictions in popular music, music and youth subcultures, the individual as determiner of cultural meaning, creative consumption and consumer autonomy; see http://www.marillion.com/ or Collins (2002) for examples of fan power.
Стр. 10
Fans are characterised (Harris and Alexander, 1998: 4) as: specialised audiences with very intensified relationships to ... Fan–brand relationships are potentially intense, high-involvement ones, offering the opportunity for meaningful, ...
Fans are characterised (Harris and Alexander, 1998: 4) as: specialised audiences with very intensified relationships to ... Fan–brand relationships are potentially intense, high-involvement ones, offering the opportunity for meaningful, ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |