Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. vii
Before moving into academic life he obtained a wide range of management and marketing experience in both public and private sector organisations, working in sectors ranging from health services to arts video distribution.
Before moving into academic life he obtained a wide range of management and marketing experience in both public and private sector organisations, working in sectors ranging from health services to arts video distribution.
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... and development advocates share their ideas, experiences, works, and concentrate on developing tangible policies and projects collaboratively. Nil S. Navaie does consulting in institutional strengthening, organisational development, ...
... and development advocates share their ideas, experiences, works, and concentrate on developing tangible policies and projects collaboratively. Nil S. Navaie does consulting in institutional strengthening, organisational development, ...
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The centrality of social or group processes, so critical to experience goods, is highlighted. Chapter 6 offers a narrative account of the experience of being involved in the setting up, and running, of a jazz development agency funded ...
The centrality of social or group processes, so critical to experience goods, is highlighted. Chapter 6 offers a narrative account of the experience of being involved in the setting up, and running, of a jazz development agency funded ...
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In this more competitive environment, it becomes important for museums to invest in the visitor experience, while also seeking to broaden their audience base by reaching out to marginal groups who are infrequent visitors.
In this more competitive environment, it becomes important for museums to invest in the visitor experience, while also seeking to broaden their audience base by reaching out to marginal groups who are infrequent visitors.
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The performance of music is essentially a social experience (Crozier, 1997; Frith, 1996; Hargreaves and North, 1997). From a social-psychological viewpoint, Hargreaves and North (op. cit.) argue that for the individual consumer the ...
The performance of music is essentially a social experience (Crozier, 1997; Frith, 1996; Hargreaves and North, 1997). From a social-psychological viewpoint, Hargreaves and North (op. cit.) argue that for the individual consumer the ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |