Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 2
Examples will be derived mainly from the American and European industry, although other industries are also drawn upon. The marketing of film differs from the marketing of the majority of art forms included in this book in that the most ...
Examples will be derived mainly from the American and European industry, although other industries are also drawn upon. The marketing of film differs from the marketing of the majority of art forms included in this book in that the most ...
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Within marketing, music-related research in the eighties looked at rather instrumental matters (in the non-musical sense), such as, for example, how to use music to get people to buy more products in supermarkets, to create mood in ...
Within marketing, music-related research in the eighties looked at rather instrumental matters (in the non-musical sense), such as, for example, how to use music to get people to buy more products in supermarkets, to create mood in ...
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... contradictions in popular music, music and youth subcultures, the individual as determiner of cultural meaning, creative consumption and consumer autonomy; see http://www.marillion.com/ or Collins (2002) for examples of fan power.
... contradictions in popular music, music and youth subcultures, the individual as determiner of cultural meaning, creative consumption and consumer autonomy; see http://www.marillion.com/ or Collins (2002) for examples of fan power.
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Given the huge issue of, for example, commerciality versus creativity within the music business and amongst music fans, it is surprising that popular music scholars have not engaged more systematically with marketing-related issues or ...
Given the huge issue of, for example, commerciality versus creativity within the music business and amongst music fans, it is surprising that popular music scholars have not engaged more systematically with marketing-related issues or ...
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... group of musicians, a singer–songwriter or a solo singing star. It can be, for example, a heavy metal rock band, a boy band, girl band, a rapper or rap act. A common RECORD LABEL ACT MANAGEMENT MUSIC PUBLISHER C O N S 12 Arts Marketing.
... group of musicians, a singer–songwriter or a solo singing star. It can be, for example, a heavy metal rock band, a boy band, girl band, a rapper or rap act. A common RECORD LABEL ACT MANAGEMENT MUSIC PUBLISHER C O N S 12 Arts Marketing.
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |