Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. ix
... cultural offerings, cultural brand identity, product placement, and advertising. He is currently writing up a doctoral project at Sheffield Hallam School of Cultural Studies on the production and consumption of popular music. Daragh is ...
... cultural offerings, cultural brand identity, product placement, and advertising. He is currently writing up a doctoral project at Sheffield Hallam School of Cultural Studies on the production and consumption of popular music. Daragh is ...
Стр. x
... Cultural Identities' and 'Women and Writing' in Istanbul Bilgi University and is currently teaching at Ann Arbor, University of Michigan. Shafak also writes for various dailies, weeklies and monthlies in Turkey. Contesting the dominant ...
... Cultural Identities' and 'Women and Writing' in Istanbul Bilgi University and is currently teaching at Ann Arbor, University of Michigan. Shafak also writes for various dailies, weeklies and monthlies in Turkey. Contesting the dominant ...
Стр. 9
... cultural intermediation by the record industry (Negus, 1999) and the analysis and characterisation of different popular musical genres. Within popular music studies, Middleton (1990) identifies three different approaches to the study of ...
... cultural intermediation by the record industry (Negus, 1999) and the analysis and characterisation of different popular musical genres. Within popular music studies, Middleton (1990) identifies three different approaches to the study of ...
Стр. 10
... cultural intermediation and organisational cultures . This is moving close to , but does not engage with , more purely marketing constructs . On the consumption side , popular music fandom has a lot in common with football fandom , and ...
... cultural intermediation and organisational cultures . This is moving close to , but does not engage with , more purely marketing constructs . On the consumption side , popular music fandom has a lot in common with football fandom , and ...
Стр. 11
... cultural studies . Both marketing and popular music studies draw on insights from psychology , sociology and anthropology . Popular music studies make greater use of insights from languages and literature ( e.g. the notion of ' text ...
... cultural studies . Both marketing and popular music studies draw on insights from psychology , sociology and anthropology . Popular music studies make greater use of insights from languages and literature ( e.g. the notion of ' text ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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