Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 3
Instead of continually following customer demand as per the marketing concept, the successful visual artist often creates marketplace demand from within the self, in the same way that successful entrepreneurs have a belief in an idea or ...
Instead of continually following customer demand as per the marketing concept, the successful visual artist often creates marketplace demand from within the self, in the same way that successful entrepreneurs have a belief in an idea or ...
Стр. 6
argue that for the individual consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as ...
argue that for the individual consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as ...
Стр. 7
Within marketing, music-related research in the eighties looked at rather instrumental matters (in the non-musical sense), such as, for example, how to use music to get people to buy more products in supermarkets, to create mood in ...
Within marketing, music-related research in the eighties looked at rather instrumental matters (in the non-musical sense), such as, for example, how to use music to get people to buy more products in supermarkets, to create mood in ...
Стр. 14
Like any other industry, the popular music business is currently faced with a wide range of issues creating ... For example, The Pop Idol TV programme is an example of an attempt to create a pop act live on TV with audience involvement, ...
Like any other industry, the popular music business is currently faced with a wide range of issues creating ... For example, The Pop Idol TV programme is an example of an attempt to create a pop act live on TV with audience involvement, ...
Стр. 15
Popular music b(r)and identities/images are constructed along four dimensions. Firstly, the band 'internally' develops a working culture and organisational identity. Through the working processes of creating, rehearsing, recording, ...
Popular music b(r)and identities/images are constructed along four dimensions. Firstly, the band 'internally' develops a working culture and organisational identity. Through the working processes of creating, rehearsing, recording, ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |