Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 1
... consumer studies in the area of popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with ...
... consumer studies in the area of popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with ...
Стр. 2
... consumer behaviour into popular music with the best guides available. Chapter 3 considers the development of marketing within the film industry by setting film marketing within the wider context of the film industry. It maps out the ...
... consumer behaviour into popular music with the best guides available. Chapter 3 considers the development of marketing within the film industry by setting film marketing within the wider context of the film industry. It maps out the ...
Стр. 6
... consumer the social functions of music create a context in which three issues are key: the management of self ... consumers and found that respondents used music as a resource for doing emotional work, a mood-changer, a way of doing ...
... consumer the social functions of music create a context in which three issues are key: the management of self ... consumers and found that respondents used music as a resource for doing emotional work, a mood-changer, a way of doing ...
Стр. 7
... consumer behaviour research has engaged specifically with popular music in any systematic or prolonged way. This is surprising when one considers the size of the popular music business, its strong brand identities, the amounts of money ...
... consumer behaviour research has engaged specifically with popular music in any systematic or prolonged way. This is surprising when one considers the size of the popular music business, its strong brand identities, the amounts of money ...
Стр. 8
... consumer involvement, highlighting the importance of music as experience. According to Hirschman and Holbrook (op. cit.), hedonic consumption research should focus on performing arts, plastic arts, movies, rock concerts and fashion ...
... consumer involvement, highlighting the importance of music as experience. According to Hirschman and Holbrook (op. cit.), hedonic consumption research should focus on performing arts, plastic arts, movies, rock concerts and fashion ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women