Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. v
Biographical notes vii 1 Introduction 1 Finola Kerrigan, Peter Fraser and Mustafa Özbilgin 2 The marketing of ... 7 The theory and practice of visual arts marketing 119 Ian Fillis 8 Museum marketing: understanding different types of ...
Biographical notes vii 1 Introduction 1 Finola Kerrigan, Peter Fraser and Mustafa Özbilgin 2 The marketing of ... 7 The theory and practice of visual arts marketing 119 Ian Fillis 8 Museum marketing: understanding different types of ...
Стр. viii
Her research focuses on marketing of the arts, specifically film, and she has published and presented at national and ... The strand of complexity theory developed by the members of that Centre encourages research into one's own ...
Her research focuses on marketing of the arts, specifically film, and she has published and presented at national and ... The strand of complexity theory developed by the members of that Centre encourages research into one's own ...
Стр. ix
becoming an academic, Dorothea held a range of international marketing roles in two small international companies, finally as Marketing Director and board member. Her research activity has focused on the exploration of complexity theory ...
becoming an academic, Dorothea held a range of international marketing roles in two small international companies, finally as Marketing Director and board member. Her research activity has focused on the exploration of complexity theory ...
Стр. 2
The marketing of film differs from the marketing of the majority of art forms included in this book in that the most ... Threads from marketing theory and practice include the nature of the product or service itself and its evolution; ...
The marketing of film differs from the marketing of the majority of art forms included in this book in that the most ... Threads from marketing theory and practice include the nature of the product or service itself and its evolution; ...
Стр. 3
Chapter 7 is concerned with the marketing of visual arts. This chapter provides an overview of visual arts marketing from critical, theoretical and practitioner perspectives. To date, little attention has been paid to the philosophical ...
Chapter 7 is concerned with the marketing of visual arts. This chapter provides an overview of visual arts marketing from critical, theoretical and practitioner perspectives. To date, little attention has been paid to the philosophical ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |