Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 4
Specifically, governments have tried to introduce a creative industries approach while at the same time levelling public funding, hence pushing non-profit arts organisations further towards reliance on the tripartite funding model.
Specifically, governments have tried to introduce a creative industries approach while at the same time levelling public funding, hence pushing non-profit arts organisations further towards reliance on the tripartite funding model.
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In order to further develop this approach more research needs to be conducted and also supportive policies are required to shape the suitable environment for arts to maximise its potential in the development process.
In order to further develop this approach more research needs to be conducted and also supportive policies are required to shape the suitable environment for arts to maximise its potential in the development process.
Стр. 9
Within popular music studies, Middleton (1990) identifies three different approaches to the study of popular music. The first of these is the structuralist approach, which examines how meaning is generated in musical texts, ...
Within popular music studies, Middleton (1990) identifies three different approaches to the study of popular music. The first of these is the structuralist approach, which examines how meaning is generated in musical texts, ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |