Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. vii
... Arts and Heritage Special Interest Group. Since investigating the link between marketing and art is also his ... management and marketing experience in both public and private sector organisations, working in sectors ranging from ...
... Arts and Heritage Special Interest Group. Since investigating the link between marketing and art is also his ... management and marketing experience in both public and private sector organisations, working in sectors ranging from ...
Стр. viii
... Management Centre at the University of Hertfordshire Business School. Currently Secretary of the Academy of ... arts, specifically film, and she has published and presented at national and international conferences in this area ...
... Management Centre at the University of Hertfordshire Business School. Currently Secretary of the Academy of ... arts, specifically film, and she has published and presented at national and international conferences in this area ...
Стр. ix
... Management and Industrial Relations at the University of Surrey, School of Management. His research is in the field of cross-national and comparative employment rela- tions, with specific focus on equal opportunities, diversity, ethics ...
... Management and Industrial Relations at the University of Surrey, School of Management. His research is in the field of cross-national and comparative employment rela- tions, with specific focus on equal opportunities, diversity, ethics ...
Стр. 2
... management litera- ture dealing with theatre marketing often describes the application of techniques that are beyond the resources of the majority of theatres to imple- ment. Even when relatively sophisticated techniques have proven ...
... management litera- ture dealing with theatre marketing often describes the application of techniques that are beyond the resources of the majority of theatres to imple- ment. Even when relatively sophisticated techniques have proven ...
Стр. 3
... management of the agency itself, and the management of the relationships with the various funders. The theme of marketing runs through the account in this chapter, not only as a relevant activity for the promotion of their activities ...
... management of the agency itself, and the management of the relationships with the various funders. The theme of marketing runs through the account in this chapter, not only as a relevant activity for the promotion of their activities ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour box office brand identity chapter commercial consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global groups hedonic Iain Fraser identify impact important increasing individual involved issues jazz JazzAce Joan Littlewood Journal London market research marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship Rentschler role Royal Opera House schools Scottish Opera sector social society stakeholders strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women