The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

activation actually voted affiliation analysis arguments asked attitudes August bandwagon effect campaign propaganda candidate Catholics changes in vote Chapter characteristics Chart classified Cleveland Plain Dealer constant conversion cross-pressures decided Demo Democrats Republicans discussion effect Election Day Erie County expectation experience exposed exposure to political factors favored final vote decision formal media Gerald L. K. Smith Hans Zeisel HIGH SCHOOL important indices individual influence intended to vote interest level issues labor Less Interest magazines major mass media media of communication medium mentioned minds Newspaper Radio non-voters November October opinion leaders opinion leadership paign panel partisan partisanship party changers personal contacts political predispositions polls presidential campaign problem question reinforcement relationship relatively repeated interviewing Republicans Democrats respondents result role Roosevelt Sandusky SES level social groups specific speeches third term tion Total undecided vote Democratic vote intention vote Republican voters waverers Willkie Willkie's