The Inmates are Running the Asylum

Лицевая обложка
Sams, 1 янв. 1999 г. - Всего страниц: 261
7 Отзывы
The "Inmates are Running the Asylum" argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

Результаты поиска по книге

Отзывы - Написать отзыв

Оценки читателей

Рейтинг: 5
1
Рейтинг: 4
3
Рейтинг: 3
2
Рейтинг: 2
1
Рейтинг: 1
0

LibraryThing Review

Пользовательский отзыв  - mhanlon - LibraryThing

I think this book may have been more relevant in its time, so I don't think there's much point picking at any threads that bothered me about this book. It's just that a lot of them did, and I think it ... Читать весь отзыв

LibraryThing Review

Пользовательский отзыв  - gtliddle - LibraryThing

This book has been on my reading list for quite some time and I'm glad I was finally able to read it. Cooper does an excellent job of building a case about why software is frustrating. Then he unveils ... Читать весь отзыв

Содержание

Cognitive Friction
19
It Costs You Big Time
39
Wasting Money
41
Авторские права

Не показаны другие разделы: 12

Другие издания - Просмотреть все

Часто встречающиеся слова и выражения

Об авторе (1999)

Alan Cooper is a software author and visionary whose industry credits include creating the visual programming interface for Microsoft's Visual Basic. His one-man crusade for better design in the '90s has evolved into the Cooper Interactive Design firm, which he founded in 1992. As an industry leader, he is frequently speaking at computer conferences such as VBITS as well as meeting with industry leaders to provide guidance and direction.

Библиографические данные