The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Лицевая обложка
McGraw Hill Professional, 6 дек. 2013 г. - Всего страниц: 208
What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

 

Отзывы - Написать отзыв

Пользовательский отзыв - Нарушение правил

Отличная книга, must read для всех руководителей и владельцев бизнеса, которые уже поняли важность клиентоориентированности для успеха своего бизнеса. Простой язык, интересные примеры, хорошо структурированное содержание.

Содержание

1 Whats Best for the Customer Is Best for the Business
1
2 Customers Rules
37
3 CustomerInspired Innovation
57
4 Relentless Positioning
75
5 Competing for the Future
97
6 Tectonic Shifts
115
1 + 1 3 or 4 or even 10
141
8 How Leaders Get Their Ducks in a Row
161
9 How to Make It Happen
185
10 Leaving a Legacy
243
11 Will You Be Ready?
265
The Research Program
273
Customer Culture A Leaders Measurement and Action Guide
289
Notes
293
Index
309
Авторские права

Другие издания - Просмотреть все

Часто встречающиеся слова и выражения

Об авторе (2013)

Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.

Chris L. Brown is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley–based management consultant.

Библиографические данные