The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Передняя обложка
McGraw Hill Professional, 6 дек. 2013 г. - Всего страниц: 208
What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

 

Избранные страницы

Содержание

1 Whats Best for the Customer Is Best for the Business
1
2 Customers Rules
37
3 CustomerInspired Innovation
57
4 Relentless Positioning
75
5 Competing for the Future
97
6 Tectonic Shifts
115
1 + 1 3 or 4 or even 10
141
8 How Leaders Get Their Ducks in a Row
161
9 How to Make It Happen
185
10 Leaving a Legacy
243
11 Will You Be Ready?
265
The Research Program
273
Customer Culture A Leaders Measurement and Action Guide
289
Notes
293
Index
309
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The Customer Culture Imperative: A Leader's Guide to Driving Superior ...
Linden Brown,Christopher Brown
Недоступно для просмотра - 2014

Часто встречающиеся слова и выражения

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Об авторе (2013)

Dr. Linden R. Brown is chairman and cofounderof MarketCulture Strategies Inc., a Silicon Valleycompany focused on measuring the level of customercentriccultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.

Chris L. Brown is the former marketing directorfor Hewlett-Packard for the South Pacific includingAustralia. He is now a Silicon Valley–based management consultant.

Библиографические данные

НазваниеThe Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
АвторыLinden Brown, Christopher Brown
ИздательMcGraw Hill Professional, 2013
ISBN0071819827, 9780071819824
Количество страницВсего страниц: 208
  
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