Influence (rev): The Psychology of PersuasionHarper Collins, 1993 - Всего страниц: 320 Some people just won't take no for an answer. In "Influence," Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). "Influence" guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before. |
Содержание
| 17 | |
Truths Are Us | 114 |
The Friendly Thief | 167 |
Directed Deference | 208 |
The Rule of the Few | 237 |
NOTES | 281 |
BIBLIOGRAPHY | 293 |
Часто встречающиеся слова и выражения
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