ADbashing: Surviving the Attacks on Advertising : why the Future of Advertising and Media Depend Upon the Changes We Make and the Risks We Take TodayAmerican Media Council Worldwide Marketing Leadership Panel, 1993 - Всего страниц: 277 Why the Future of Advertising and Media Depend Upon the Changes We Make and the Risks We Take Today. The insight, ideas, observations and future visions of the advertising, media and marketing business in ADBASHING are essential reading for all advertising and media professionals, business executives, students and educators. Readers will enjoy an insider's eyewitness account of the decline in advertising's role in American life. In ADBASHING, Jack Myers recounts his experiences, successes, and failures and proposes a major overhaul of the marketing, advertising and media businesses to position them for survival into the 21st Century. ADBASHING will change forever the way you look at advertising and media. Jack Myers has had a 25 year career in the advertising and marketing field, the past ten years as a leading industry consultant and President of MYERS REPORTS. Myers Reports' clients include major marketers such as General Motors and AT&T and most major media companies including CBS-TV, Capital Cities/ABC, Time-Warner, Turner Broadcasting System, MTV Networks, Arts and Entertainment, Discovery Networks, Times-Mirror Publishing, K-III Magazines and Interep Radio Store. Myers was recognized as an active proponent of change during his tenure as a senior executive with CBS-TV, ABC Radio and Metromedia, and is recognized internationally as one of a handful of visionaries who will lead the industry into the next millennium. Volume discounts and special library rates available from publisher: American Media Council, 800-551-6937. |
Содержание
PART 2 | 19 |
PART 3 | 75 |
ADVERTISING AND MEDIA ENVIRONMENT 757933 | 91 |
Авторские права | |
Не показаны другие разделы: 5
Часто встречающиеся слова и выражения
advertising agencies advertising and media advertising business advertising industry advertising's agencies and media agency media aggressive American audience become Bloomingdale's brand loyalty broadcast networks budgets cable networks cable television campaign capabilities Channel Chris Whittle clients commercial competition concept consumer corporate costs coupons created creative customers daypart develop direct marketing distribution dollars Eddie efforts electronic Femina focus focused frequency funding future goals groups home shopping home shopping networks impact in-store increased infomercials integrated interactive issues Jerry Della Femina Jim Kerr Knowledge Resources Manager magazines major manufacturers media buyers media companies media departments media executives media planning medium messages million Murphy Brown national advertisers newspaper Nick-at-Nite offer opportunities organizations profits purchase radio reality relationships responsibility retailers role sales promotion selling shift shopping networks stations strategies success targeted technologies television program trade promotion traditional advertising traditional media viewers WCBS-TV WPLJ