4-D Branding: Cracking the Corporate Code of the Network Economy

Swedish-born Thomas Gad invented the 4-D Branding model and has more than 20 years of experience in advertising; as a copywriter, creative director, and brand strategist. Before starting his own business, he worked for Grey Advertising International with both national and international clients including Nokia ("Connecting People"), Scandinavian Airlines, Procter & Gamble, Compaq, Microsoft, Telia, SEB and Nordea. Thomas founded Futurebrands, a business based in Stockholm that merged with Conradi Hvid to become Differ. The company opened a London office in early 2000. In 2001 he started a new international consultancy, MarcomHouse. Thomas Gad has two children and in his leisure time he flies his own seaplane, also enjoying hunting, skiing, and creative writing..